Take That is helping to raise awareness about the importance of hearing and the consequences of hearing loss. Following the return of Robbie Williams, the hugely successful pop group are the latest names to support Hear the World, a global initiative launched by hearing system manufacturer Phonak, joining stars like Jude Law, Elle Macpherson, Annie Lennox, Sting and Peter Gabriel.
“Hearing is something that we rely on every day, even more so being musicians. To lend our support to this campaign is something we are really proud of and are grateful for a chance to play a part in raising awareness of the issue of hearing loss”, Robbie Williams says on behalf of the band.
Hear the World is now one of the world’s largest celebrity supported health campaign currently more than forty high-profile musicians, actors and models from across the globe helping raise awareness for a problem which affects over 800 million people worldwide.
More than 16 percent of the world's population have hearing loss with experts predicting this will to increase to 1.1 billion by 2015. In the UK an estimated 8.5 million people are affected by the condition and struggle for up to 15 years before seeking advice. Studies have shown that this has a significantly negative effect on a person's social, emotional and physical wellbeing.
Phonak set up the Hear the World foundation, a non-profit organisation that is committed to improve the quality of life and promote equal opportunities for people with hearing loss globally. To achieve this, the foundation provides financial funds, hearing aids and assistive listening technology. For more information visit www.hear-the-world.com.
