Friday 24 September 2010

The sooner, the better


It is a well-known fact that hearing loss is the third most common health condition behind arthritis and hypertension. We also know that tiny hairs inside the ear that help us hear become damaged and die as we age. For most people, losing hearing is a matter of "when," not "if.” The process is gradual, progressive and quite insidious; some experts say it can start as early as in our 40s when most are healthy and active but may not realise that their hearing has already started to diminish. Just like our joints and muscles, the use-it or lose-it principle applies to our hearing. Understanding hearing loss and treatment options, such as hearing aids, can assure you don't lose it before it is too late.

As you are reading this, one in three people over 65 are suffering from hearing loss but hearing loss affects all age groups. In fact, even though hearing loss is widely perceived as
affecting predominantly older people, the Better Hearing Institute says that 65% of the hearing-impaired are younger than 65. Undetected and untreated hearing loss can diminish your quality of life by making it difficult to communicate and interact with people around you – be it at work or in family and social situations.

So don't wait until you have to cup your ear to hear people around you. Have your hearing checked – and, if needed, treated with some of today's sophisticated digital hearing aids – as soon as you finish reading this article!