Andrew and Shona had the privilege of making the trip over to Chicago last week, for the American Academy of Audiology convention AudiologyNOW!
The enormous exhibition space at the McCormick Place Convention Center was, as ever, chock-full with impressive stands and displays from all the major manufacturers, featuring the very latest in hearing aid technology and accessories. Giant screens were everywhere, promoting hearing aids or even in one case projecting a cycling game. All for charity, you understand.
Phonak took the opportunity to provide a live demonstration of the UltraZoom and StereoZoom features in their Spice product range, and this proved impressive.
Alongside the exhibition, there was a wide choice of education on offer, from world-renowned speakers, on everything from specialised fitting techniques to marketing tips.
Both were grateful for the opportunity to visit America for this conference, although may have had their fill of burgers for the time being.
