Friday 30 September 2011

Pumping up the volume


Our brains turn up the volume when we speak. Neurons in different parts of our brain decide what we hear. Our brains can filter out unwanted noise so that we can focus on what we are listening to. However, when it comes to our own speech, there is a network of volume settings, which can selectively silence and amplify the sounds we make and hear. These are the findings of a brain study from the University of California, Berkeley. Activity in the auditory cortex when we speak and listen is amplified in some regions of the brain and muted in others.

The auditory cortex is a region of the brain’s temporal lobe that deals with sound. In hearing, the human ear converts vibrations into electrical signals that are sent to relay stations in the brain’s auditory cortex where they are refined and processed. Language is mostly processed in the left hemisphere of the brain.

It used to be thought that the human auditory system was mostly suppressed during speech, but evidence has now been found of millions of neurons firing together every time we hear a sound, right next to millions of neurons ignoring external sounds but firing together every time we speak.

Such a mosaic of responses could play an important role in how we are able to distinguish our own speech from that of others. Until this study, it was not clear how the human auditory system was internally connected.

Friday 23 September 2011

New Staff Member!


We are delighted to welcome a new recruit to the House of Hearing staff.

David Parsons joined House of Hearing at the start of September and is enrolled on a two year hearing aid dispenser training programme linked to Queen Margaret University.

David already has qualifications in sound engineering and has worked in theatre production both here in Scotland and also on cruise liners across the world. With his technical expertise and wealth of colourful experience, we are sure he will fit in well on the good ship H of H!

Friday 16 September 2011

Signature 2: The Next Generation


In a recent blog post, we told you of our desire to deliver exemplary hearing care with quality bespoke hearing instruments for truly individual assistance.

The Signature range of hearing instruments has been especially commissioned by AIHHP 'Centre of Excellence' clinics and we are pleased to announce that a new 2nd Generation instrument has been released called Signature 2.

Easier speech clarity in noise and unparalleled sound quality were two of the most important criteria we looked for and we are pleased to announce that Signature achieves both these goals.

Signature spotlights technology featured in all premium brands but at a lower cost. Using the latest research, we know that getting the best out of your hearing requires a combination of state of the art technology and professional expertise to precisely tailor the sound to match your own unique 'hearing signature'.

By commissioning Signature, we wanted to cut through the hearing aid marketing material with a simple message. Your signature is your seal of approval and is unique to you. This new instrument allows us to personalise the sound quality just for you, even more than before, to make it as individual as your signature.

To find out if Signature is suitable for you, call us on 0131 220 1220 or email us.

Friday 9 September 2011

Hearing loss time bomb!



One in three people with hearing difficulties is too embarrassed to wear a hearing aid and refuses to visit an audiologist for advice, according to a recent study by a UK hearing care company. Of those polled only 16% sought help immediately after recognising a loss of hearing.

Action on Hearing Loss (formerly RNID), which this year celebrates its centenary, has signed a five year agreement with a private hearing aid retailer to work together to remove the stigma of hearing loss and promote hearing health. Together they have pledged to reach one million people nationwide over the next year.

Action on Hearing Loss chief executive, Jackie Ballard says: "Our own research shows that 45% of people who reported hearing problems to their GP were, at first not referred for a hearing test, and that there is, on average, a ten year delay between symptoms and treatment."

According to the charity’s report, Hearing Matters, it is estimated that up to four million people in the UK would benefit from a hearing aid and that this figure will rise as our population ages and noise pollution increases. By 2031 it is predicted that 14.5 million people in the UK will have some form of hearing loss.

People don’t think twice now about having their eyesight checked regularly but they put off having their hearing tested. Anything we can do to remove the stigma and encourage people to take action and seek help as soon as possible will have a huge impact and that is why we offer free hearing screening at all our Centres.